Inoculate Yourself Against Bad PR
What is bad PR? Well, if youíre a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
Tips on How to Refinance
Loan - Getting a refinance mortgage loan is a smart move for any
homebuyer. This is especially true if the interest rates are low. In the world
of finance, interest rates directly affect the way mortgage rates...
The Ghost of Expected Surprises
Here, Cratchet, what do you think youíre doing? Uh, er, leaving sir. Leaving? Itís 5 minutes to the hour. Shall I dock your pay accordingly. Uh, er, no sir. No sir? Well itís back to work for you then, and be quick about it. And I...
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
How To Realistically Set Your Fees - Part 1
We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into. The first step in calculating your...